Mapping

Shelves Organization

Retailers ask each year to implement products in shelves to provide the most attractive way to sell products.

For retailers as Leclerc, Systeme U, or Intermarché each store receive plans to implement their shelves but they are free to implement or not. That's why sales representative are so important for independant stores (these stores are hold by individuals and are not quoted on stock exchange).

For retailers as Carrefour, Auchan or Casino plans are applicated each year and the store must adopt the strategy of the headquarters.  (these stores are hold by the retailer). 

This sample is an example of the plan of implementation of products, this plan is often provided by industrials with the agreement of the retailer. Retailers ask expertise from large group (the 1st group of the given market or the challenger) and industrial provides a proposition for all the category.

It's a good example of cooperation with industrials and retailers.