Conclusion

Unfortunately, it seems that our journey over the French Shampoo Market stops here. We hope that you enjoyed your readings and above all that you learnt something new and interesting.

After having analyzed the overall shampoo market as well as the competition and the behaviors of consumers, we have been able to be at the heart of our three brands, i.e. Elseve, Le Petit Marseillais, and Head & Shoulders. There, we have understood that if several consumers tend to frequently change of shampoo in order to find the most appropriate one, those using Elseve, Le Petit Marseillais, and Head & Shoulders appear particularly loyal towards the brands. Actually, brands' awareness are high even if the French Shampoo Market is saturated. This important brand recognition is essentially based on the fact that consumers trust the brands in terms of efficiency or even naturalism.

Here and now, you know that buying shampoo is not only buying a desirable product, but also belonging to a community. 

Thank you again for coming on our Blog!

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