Analysis of shelves in stores

In order to evaluate merchandising, we visited Casino, Monoprix, Spar, and Carrefour, and analyzed the positioning of shampoo brands on the shelves.

Brands are trying to present their products in a single block with double faces. Elseve undoubtedly is the market leader because it gets the best positioning of its shampoos in all of the stores (the largest bloc, the best representation).

The following diagram and graph represent the proportion of products on shelves between shampoo brands. 
The diagram shows the number and percentage of brands occupied in shelves within the stores. 

It is worth noting that even in the smallest store we can find the three of our selected brands. It shows that Elseve, Le Petit Marseillais, and Head & Shoulders are really popular among consumers and therefore demanded; product-managers need to have them in stores.