Shapoo and Innovations

Innovations on the shampoo market are constant and this, since the beginning of the shampoo market. Shampoo brand will give consumers what they expect. Actually, shampoo consumers can have capillary problems, such as dandruff, brittle hair, dull hair, coloration which fades quickly, etc.

Franck Provost

 

 

Franck provost launched his "Gamme Expert" line in 2009 

Since this date, the hairdresser has constantly innovated its products in order to improve the range and to provide to consumers the best satisfaction.

He created 10 shampoos really targeted: for each demand, he can provide the right shampoo.

Description of his range of products

 - Expert Coloration (help to keep the coloration as long as possible)

- Expert Nutrition (nourishes hair)

- Expert Nutrition + (nourishes hair +)

- Expert Réparation (repairs brittle hair)

- Expert Cheveux courts (takes care of short hair/men hair)

- Expert Lissage (helps to discipline curly hair)

- Expert Antipelliculaire (helps to fight dandruff)

- Expert Longueur et pointes (helps to keep long hair healthy from root to tip)

- Expert Brillance (adds high-gloss shine to dull hair)

- Expert Force (gives strength to fragile hair )

L'Oréal is well-known worldwide for its innovations 

 

Always investing in Research and Development, the big company often readjusts its 

range of shampoos.

L'Oréal created a product aimed at nourishing both dry skin and hair.  L’Oréal Men Energizing Hair & Body Wash 

leaves both hair and body clean, revitalized and refreshed

Nourishes the root
Strengthens hair
Restructures hair from root to tip

Result: hair is stronger and more resistant. 74% less hair fall with first application.

It fortifies and thickens hair for better scalp coverage

Consumers can get better coverage with L’Oréal Men Thickening Shampoo 

It fortifies and thickens hair for better scalp coverage

Head & Shoulders

The Procter&Gamble shampoo brand follows the trends of innovations. 

The brand has a range of more than 10 products particularly targeted in order to solve each hair problems. 

Like its competitor Franck Provost, Head & Shoulders made the choice to respond perfectly to the customer's brief and expectations, and especially in terms of dandruff.

To conclude, the shampoo market tries to provide the right product to the right customer.

Constant Research and Development, new ideas, elaborated tests, launch of new products are part of the challenge. 

Shampoo innovations' wars are not over, they have just started...