How do consumers behave towards these different brands ? LE PETIT MARSEILLAIS CASE

Le Petit Marseillais is a brand that is selling not only shampoos but also soaps and shower gels. Meanwhile, its shampoo market share is getting bigger and bigger as the brand is offering not only natural shampoo but also proposes a large range of many different types of shampoos. The brand Le Petit Marseillais is known for being “ The land of scents, land of colours, land of modernism & timeless values, land of harmony and happiness “. But what really drives the consumers to buy Le Petit Marseillais Shampoos? 

·      Emotions: Le Petit Marseillais is perceived by customers as a real authentic brands offering a large variety of products all made with natural ingredients such as: Karité, Aloé Vera, Honey , Almonds, Vanilla . Consequently by using these products, consumers feel they are protecting their hair.

·      Motivations: The brand is proving how natural it is by the different advertising campaigns and as explained previously showing the benefits of using natural ingredients gives the impression to customers it will repair their damage hair much more efficiently.

·      Values: The value of the brand is basically the authenticity of the brand.

·      Decision-making: In consumer’s mind, the reason why they are buying Le Petit Marseillais is very simple, it is not a specific shampoo, it can corresponds to a whole family, and it is made only with natural products.